How signs Work?
Keep your message clear .
Your sign message will capture attention, but the real challenge is inspiring action from your target audience. The key to success lies in crafting the right Call-to-Action. By focusing on simplicity and readability, you can maximize your sign’s impact and drive results.
WHAT SHOULD MY SIGN SAY?
Tailoring your message to meet the needs of different viewers can make all the difference in how effective your sign is. Your sign should be easy to read, clear and concise, have contrasting colors, and have 6 words or less for the most effective sign.
Here are two key scenarios to keep in mind:
Example 1
For Regular Passers-by
If your audience sees your sign frequently, your message should emphasize why you’re the best in the area—highlight what sets you apart from competitors. Focus on key selling points like quality, expertise, or customer satisfaction.
Example: “#1 Realtor in Brooklyn!”
Example 2
For Occasional Passers-by
If your audience is just passing through, your message should include a clear and immediate Call-to-Action that compels them to act right away. Grab their attention and make it easy for them to take the next step.
Example: “Hungry? Miami’s best tacos just ahead!”
Remember, your sign will capture attention, but it’s the message that drives action.
We have a dedicated team of design experts ready to help you craft the perfect signage that aligns with your goals. Let us help you bring your vision to life—whether it’s through impactful visuals, messaging, or both!
Do Signs Really Work?
We often get asked if signs really “work.”
Here’s an easy way to think about it:
Would you put out a sign offering your products or services for free?
If not, it’s probably because you’d get too many people asking for free stuff—and that would cost you!
But why would they be coming in? Because they saw your sign.
Understanding how signs drive action helps you craft the right message and get the results you want.
STREET SIGNS
Signs for maximum visibility for your business.
With COA, you get the exposure you need to attract more customers. It’s like having a second storefront—why stop at one when you could have multiple signs reaching everyone in your area? For a low-cost monthly payment, COA helps you stay top-of-mind in your community, making it easy for them to find you when they need your services.With COA, you get…
sign design & printing
All maintenance
insurance
All at a site that makes sense for you!
Start saying something to your target market today and join COA’s loyal client base who stay an average of 8 years or more!
Signs talk to your clients!
