Do Signs Work?
How Do I Know If My Signs “Work” ?
We often receive questions from clients asking whether their signs are effective and how well they actually work.
To answer this, we find it helpful to approach the question from a different angle:
Imagine you put up a sign offering your products or services for free, with no conditions. Would you do it?
Chances are, you wouldn’t—because offering your inventory for free could result in too many people showing up and demanding the free offer, which would be costly for your business.
But here’s the key: Why would people come into your business in the first place?
Because they saw your sign!
Understanding how signs capture attention and influence behavior will help you craft the right message and deliver it effectively.
