Using a Sign
What should My Sign Say ?
Your sign will get noticed, but the key question is: how do you encourage your target audience to take action? And what is the right Call to Action (CTA)?
While there are many ways to approach sign content, we believe that clarity is essential for effective communication. To make sure your message works, consider these two important principles:
- Make Your Message Clear
- Make Your Message Legible
In addition to clarity, the content of your message should be tailored to your specific audience. Here are some things to keep in mind:
Example 1
For Regular Passers-by
If your audience sees your sign frequently, your message should emphasize why you’re the best in the area—highlight what sets you apart from competitors. Focus on key selling points like quality, expertise, or customer satisfaction.
Example: “#1 Realtor in Brooklyn!”
Example 2
For Occasional Passers-by
If your audience is just passing through, your message should include a clear and immediate Call-to-Action that compels them to act right away. Grab their attention and make it easy for them to take the next step.
Example: “Hungry? Miami’s best tacos just ahead!”
While your sign will undoubtedly attract attention, how people respond depends on the clarity and relevance of your message. At COA, we have a team of design experts who can help you craft the perfect sign, from the visuals to the messaging. Let us assist you in creating a sign that not only captures attention but drives action.
